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Our experts collaborate to identify challenges, define objectives and formulate solutions.
Driving a successful patent portfolio where others failed
Founded in 1999, PC Pitstop started as a free diagnostic website designed to improve the overall computing experience. In 2009, the company launched PC Matic, a comprehensive tool geared to support system maintenance and security. Foreseeing a rise in cyberattacks, CEO and Founder Rob Cheng further strengthened PC Matic with the introduction of innovative malware protection technology developed entirely in house. At first, the team didn’t realize their ideas were so patentable. D2 helped raise awareness but efforts to develop a patent portfolio with a “big-time law firm” failed. That’s when D2 had a chance to make a real difference.
OUR APPROACH
Former colleagues at Gateway, Inc., D2 President Tony Olson and Rob knew each other well but were busy with new businesses. They hadn’t had much opportunity to work together again but stayed in touch. Having lead the patent program for Fortune 500 company, Gateway, Tony recognized the huge potential of PC Matic ideas. He talked to Rob about the value of patents and how he could use them as a competitive advantage, then helped develop a process for capturing new ideas. D2 applied a strong, unique, 3-legged stool approach to carefully review and analyze new ideas. This approach brings patent agents, who are required to have field engineering experience, together with other D2 experts with advanced technical and business experience. D2 managed all interaction with the U.S. Patent and Trade Office (USPTO) and set up an easy-to-use tool for tracking progress through the entire patent process.
THE RESULTS
The PC Matic team now has seen first-hand just how valuable innovation can be when it is managed properly. In the past three years alone, numerous patents have been granted by the USPTO, with many more applications in the pipeline. Now, not only is PC Matic known internationally for award-winning products, it has patents to back up and protect that innovation. Looking forward, a strong and growing patent portfolio will help increase company value, whether for investors or other business opportunities.
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Creating high-impact email for a credit card provider
In the spring of 2019, we helped a national credit card service provider design and develop a unique marketing strategy for new customer personas. Their first priority executing on that strategy was partner web portals. Our new messaging almost immediately drove huge increases in web visits, applications and approvals. When they were ready to take on email marketing, they came to us again.
OUR APPROACH
We applied the same customer-focused thought and insight to email messaging and creative that we apply to all projects. Because the web portal messaging we provided earlier was so powerful, our client had us write new taglines and feature bullets which were later added to brand guidelines to help make new language standard. New email design concepts reflected refreshed brand guidelines. Visuals and images were carefully crafted to appeal to defined audiences. Copy was tailored to “speak” to target audiences in a way that communicated desired messaging, conveyed empathy and offered helpful options. We made iterative adjustments to incorporate rigid Compliance guidelines and worked to accommodate technical requirements of the client’s email platform.
THE RESULTS
Our client loved the personable, approachable creative. They loved the message of hope and help that copy conveyed to potential customers. They appreciated D2 customer focus and creativity, as well as level of service and ability to meet changing needs and direction within a tight timeframe. In less than three months, online visits jumped an incredible 112% and applications increased 80%. The same approach that drove tremendous response to new web portal messaging proved effective in email messaging, proving once again that a customer-focused approach is always a win for everyone.
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Web portal messaging for a credit card provider
In the spring of 2019, a national credit card service provider reached out
to D2 for help. Several years earlier, we’d rewritten contract, disclosure
and card carrier documents to make them user-friendly. We’d also
designed a digital marketing campaign to help improve customer
experience. Results were always positive so, when upper leadership
decided to target a new audience with new products, they contacted
us. Their request: design and develop a unique marketing strategy for
specific customer personas.
OUR APPROACH
After spending time with our client to better understand and prioritize needs and goals, D2 communications experts brainstormed best ways to connect with specific personas while considering internal culture and challenges. As a financial
institution, our client had to meet stringent legal and ethical requirements. They had limited resources and were historically slow to change. While the marketing team had a clear vision, it needed a path toward implementing that vision in a way that was doable. We provided strategic marketing guidance, along with customer-centric messaging, like taglines and feature/benefit statements. We designed and developed mockups to help our client visualize how final output—web portals, email or other—might look. Everything, including messaging, styles, layout and imagery, reflected customer insight and respected brand image. To accommodate client implementation capabilities, the first channels tested with new messaging were partner web portals.
THE RESULTS
The results of new messaging exceeded all expectations. In less than four months, online visits jumped 67%, applications soared 99.6% and approval rates increased 51.6%. The better our client performed on web portals, the higher they moved up in search results. Even web partners were excited because their revenue stream increased as our mutual client performed better. And the only thing that changed was messaging—proof that the right words can be powerful.
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Creating a branded, scalable TV menu
A new TV brand had been on the market for a few years, but each model had a different menu, with look and feel subject to whatever Asian TV manufacturing partners wanted. Menus were unattractive, and hard to navigate, with confusing terminology. None matched brand image. This drove higher documentation and translation costs. Testing took longer because there was no common test plan. Tech support calls took longer and frustrated customers. Our customer turned to D2 for help because they knew we would solve these problems and create a menu customers would like.
OUR APPROACH
The full D2 team worked on this project and used our extensive experience in TVs. The Data Analysis team dove into data to help us understand customer problems. The Behavioral Science team designed the navigation and used terminology customers would understand. With their fingers on the pulse of design trends, the Global Communications team turned it all into a beautiful menu that fit the brand. Throughout the design process, we worked closely with our customer AND the TV manufacturing partner to make sure they liked the design and that it would work on their TVs. We worked through obstacles together. We not only delivered the specification document on time, but also provided all of the icons, as well as Spanish and French translations.
THE RESULTS
We created a great-looking and very usable TV menu that made sense to customers and matched the brand. TVs could get to market quicker, documentation was more accurate, and translation costs were lowered. Tech support agents now had a common menu and could more effectively help customers. The specification document itself was usable, written to make sure that the development team knew what the TV menu should look like and how it should behave. In the end, we worked as a partner, listened to the customers (end users and our customer), and used our diverse skillset to create a specification with tangible benefits.
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More case studies
- Delivering high-visibility packaging for a tradeshow >
- Strong partnership results in amazing returns reduction >
- Designing a communications strategy for tablets >
- Reducing high AC adapter returns >
- Helping a B2B company market to consumers >
- Providing insight & innovation to grow business >
- Successfully supporting a TV mount launch >
- Reversing high TV returns & calls, low ratings >
CHIEF ADMINISTRATIVE OFFICER Read More
I’ve worked with Tony Olson & Liz Roscovius and the team at D2 WorldWide in North Sioux for 10 years. Their knowledge is dynamic, service is excellent, and communication is very good! They’ve been a valuable partnership for us!
OWNER Read More
Our collaboration with D2 spans 15+ years. Liz and her team are amazing to work with – professional, responsive, resourceful, accommodating, honest, and courteous. We used their copy editing and proofreading expertise and were impressed by their thoroughness. D2’s multifaceted team is a great asset.
ASSOCIATE PRODUCT MANAGER Read More
Thank you for working around our short notice request and pulling through on time. It is greatly appreciated by everyone on the team.
OWNER/REAL ESTATE DEVELOPER Read More
Absolutely fantastic. I cannot thank you and your team enough. A truly excellent job.
OWNER Read More
Working with D2 Worldwide provided the level of professionalism needed for the holder to be a very desirable product.
PRESIDENT, ADMINISTRATION Read More
PC Matic has been working with D2 for more than 5 years. D2 has not only helped us get that very first patent, they’ve helped us develop an entire patent portfolio. D2’s patent agent / engineer tag team approach allows them to listen to and understand our developers. D2 works like they are a part of PC Matic. We love the relationship we have built with D2 over the years
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