Who we are

Tony Olson is the founder and President of D2 Worldwide LLC (D2) where, using proven scientific methods, he helps companies better understand their customers and put them at the center of everything they do. Prior to founding D2, he served as VP of Engineering and Product Development at Gateway, where he led worldwide consumer electronic development efforts. Before that, he acted as Director of Engineering at Zenith, where he helped ZDS grow to become the second largest PC manufacturer. He earned a Bachelor of Science degree in Electrical Engineering from the Illinois Institute of Technology, and a Master of Science degree in Electrical & Computer Engineering Design from the University of Massachusetts. He holds more than 24 patents and is co-authoring a book on cybercrime. In his free time, Tony advocates for childhood literacy, and enjoys camping and spending time with his wife, four children, and two grandchildren.